The manufacturers exhibiting out at this yr’s Tremendous Bowl are like a line-up of Pandemic winners.
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One yr in the past at the moment, nobody would have predicted that attendance on the 2021 Super Bowl would drop to 22,000, with precise followers surrounded by paper cutouts of followers, and gamers being cheered on by the prerecorded sounds of a stay viewers.
As a result of unexpected challenges of Covid-19, the Large Recreation in 2021 will probably be a Tremendous Bowl like none different. However what it lacks in stay viewers numbers it may make up for in new alternatives. As now we have witnessed with nearly each different sports custom in these extraordinary occasions, the joy of the followers will nonetheless be there.
Within the week main as much as the matchup between the Tampa Bay Buccaneers and the Kansas Metropolis Chiefs, we might even see some acquainted features of a limited-edition, fan-centric NFL Expertise, however with out a lot of the hype now we have grown accustomed to seeing. Gone will probably be nearly all the large events, large activations, and massive audiences which have grown exponentially with every iteration of The Tremendous Bowl. Even Radio Row, which has develop into a staple of popular culture and celeb recognizing, in addition to the NFL’s Tuesday media availability for in-person interviews, will probably be dramatically scaled again ore moved to a digital atmosphere, leaving scores of media shops to cowl the sport remotely this yr.
Whereas these modifications could also be a downer for sports activities followers, listed below are some thrilling issues to be careful for on this week main as much as the Large Recreation, and all through Tremendous Bowl Sunday.
The longer term is right here
Consider it or not, Budweiser, Coca-Cola, Pepsi, and even the Avocados from Mexico are sitting this yr out. Of their place is an thrilling lineup of newbies and disruptors that haven’t been seen close to the Tremendous Bowl for the reason that loopy spending days of the dot-com period.
Cadillac and GM will probably be there, however as a substitute of pushing conventional fashions, they are going to be touting the electrical vehicles of the longer term.
Then, you may have a few of the clear winners from this pandemic-stricken period. The meals supply service, DoorDash, the net market Mercari, the net freelance platform Fiverr and Chipotle will all be making their debut in entrance of the world’s largest annual broadcast viewers.
One other newcomer is Huggies, which can air the first-ever diaper business throughout a Tremendous Bowl, with its second-quarter spot that includes infants born on recreation day.
Triller, the millennial-focused music platform, will proceed to push TikTok with a particular spot that hypes the rising marriage between sport, music, and popular culture. Phrase on the road says this spot is bound to be a spotlight of post-game digital water cooler discussions.