The golf trade is seeing a surge in demand through the pandemic, with PGA Tour Superstore reporting a 55% enhance in general year-to-date gross sales in contrast with 2019.
Demand is so excessive that suppliers are struggling to maintain up, Dick Sullivan, CEO of PGA Tour Superstore, mentioned on CNBC’s “The Exchange” on Friday.
“We’re listening to that factories are buying further factories abroad to maintain up with this unbelievable demand,” Sullivan mentioned.
“The demand has been unprecedented,” he mentioned — and surprising.
“There is no factories wherever around the globe that predicted this sort of development,” Sullivan mentioned.
“In a number of circumstances the assumptions have been that after we have been vaccinated, as soon as individuals have been in a position to return inside, that much less individuals could be exterior, and we’re not seeing that,” he mentioned. “We’re persevering with to see individuals need to be exterior.”
PGA Tour Superstore can also be going through the identical supply-chain challenges as others within the retail trade, with congested ports, container shortages and Covid-19 outbreaks slowing shipments.
“We’re not resistant to what we’re seeing in all places throughout all industries, however we’re working with all our suppliers, and, , what might have been just some days of lead time sadly is popping into weeks,” Sullivan mentioned. “However I used to be in California this week working with suppliers to see how we are able to speed up the lead instances to ensure we fulfill this demand.”