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Two ventures that discovered the important thing to surviving the disaster: serving to others

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This text was translated from our Spanish edition utilizing AI applied sciences. Errors might exist on account of this course of.

Opinions expressed by Entrepreneur contributors are their very own.


Wow, what a 12 months it has been for entrepreneurship! What in itself is an excessive sport beneath regular circumstances, from the onset of the pandemic has grow to be a self-discipline “solely appropriate for the cardiac.”

Sufficient has been stated and written in regards to the results of the disaster on companies and entrepreneurs, so I don’t intend to delve additional into it. Nonetheless, what does seize my curiosity is what numerous entrepreneurs have performed to go additional and overcome the challenges of the previous 12 months.

At first of the disaster, after we all believed this could be one thing short-term, the important thing phrase was Resilience : the flexibility to adapt and never give in to stress . Unquestionably a key characteristic for anybody who needs to start out or have a enterprise in tough occasions.

Nonetheless, seeing that the present disaster continues an increasing number of, – and when the one certainty is that issues won’t return to the best way they had been earlier than (at the least not 100% for my part) -, being resilient stays quick earlier than an historical attribute for the survival and prosperity of companies: it’s time to go from Resilience to Reinvention .

I’ve to say that I’ve a private choice bias; I’m going to those that don’t surrender, to those that don’t sit idly by ready for somebody to come back and save them. I just like the tales of these individuals who, within the face of adversity, construct their very own actuality, at all times pulling “ahead.”

This final 12 months I’ve liked seeing mop individuals who, confronted with probably the most tough moments of their enterprise, have determined to go for radical transformation, even on a couple of event.

And it’s that if I’ve realized one thing on this planet of entrepreneurship within the eight years that I’ve been studying, working and enterprise, it’s that full consolation results in loss of life; clinging to “that was not the best way issues had been earlier than” is among the fundamental recipes for failure, much more so in a world that adjustments quickly.

As at all times, one of the simplest ways to study the fundamentals of one thing is by observing those that are already doing it and doing it effectively. That’s the reason I wish to make the most of the house I’ve in that column to focus on a few firms that, from my perspective, have had unimaginable reinvention processes in these months of disaster.

PIXZA, reinvent itself to empower the group

Picture: Entrepreneur in Spanish

If I ask you which of them industries have been most affected by COVID-19, little doubt everybody would agree that eating places have had a really tough time. When your complete mannequin is put “in examine” on account of restrictions you don’t have any alternative, you reinvent your self otherwise you die.

That is why what the PIXZA pizzeria with a trigger has performed is so attention-grabbing and priceless, who haven’t given up and have discovered new methods to proceed with their function.

By placing collectively numerous issues he confronted, Alex Souza, founding father of the model, noticed a possibility to reinvent himself. On the one hand, the shortcoming to obtain diners at its branches, on the opposite, the limitation of reaching different cities with a conventional mannequin (at present they solely have branches in CDMX), and eventually, an enormous quantity of people that have misplaced their jobs this 12 months.

On this method, PIXZA created its “Impression Multipliers” mannequin, a community that actually permits anybody to hitch the PIXZA household, serving to individuals who have to generate further earnings, whereas encouraging the corporate to broaden its enterprise mannequin and attain your complete republic.

Studying from different industries, the PIXZA workforce thought that if diners cannot come to the restaurant, the restaurant has to go to them so now, anybody can be a part of as a distributor and promote the “pixzas” to their household and pals. .

I’ve to say that amongst all of the efforts that now we have seen within the restaurant business, that is undoubtedly the one which takes the cake for me, empowering your group to hold out your corporation? Simply nice.

By the best way, in case you are searching for entrepreneurship alternatives this 12 months, why not begin by becoming a member of the PIXZA group of “impression multipliers”? Test right here the information here .

PYMO, reinvent your self primarily based in your expertise

Image: PYMO

Andrea Hernández, Fernanda Silva and Paola Hernández, who began with a weblog and keen to assist in the course of the CDMX earthquake in 2017, have already gone by way of a number of ranges of Pokémon evolution since their creation. However it was within the wake of the pandemic that they discovered their final kind, and at the moment are extra highly effective than ever.

After attempting to be an impression venture company and a crowdfunding platform, PYMO determined in 2020 that the most effective use of its expertise is put into observe within the creation of a platform that enables Small and Medium Organizations (PYMO, duh) , obtain the financing they want. On the similar time, massive firms or individuals who need to assist a trigger discover an ally that simplifies your complete donation, contribution and help course of, whereas acquiring clear and clear data on using their assets.

With this reinvention PYMO permits everybody to deal with what is nice: organizations don’t break their heads with funds and firms maximize the impression of their work, a system that has confirmed to be so efficient that they’ve raised greater than 20 million pesos in a 12 months, permitting to immediately help hospitals with medical tools to take care of victims of COVID-19, and providing meals for weak households who misplaced their jobs in the course of the disaster, amongst different causes.

It took Fer, Andi and Paola a number of years to search out the place they might maximize the impression of their expertise, however maintaining clear their function to “maximize solidarity” in occasions of disaster, they lastly discovered the correct method.

What are you going to do to reinvent your self?

I really like these two examples, as they train us that basically in probably the most tough moments, true entrepreneurs, slightly than weaken or go into hiding, ought to throw all of the meat on the grill, even when that features reinventing the enterprise utterly.

There are only a few certainties for what’s coming with this disaster, however one which may be very clear to me is that the one method ahead is to search out inside ourselves and our firms, the best way to make the most of our strengths, and use them as a foundation for evolution.

Inform me, what’s going to you do that 12 months to reinvent your self?

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